Explore the foundations of logo concept and design from local acclaimed designer Trace Hallowell of Tactical Magic.
The first installment of our 101 series begins with one of the most visible, memorable, and critical pieces of brand design: the logo.
Join Trace Hallowell for a deep-dive into the conceptual and practical foundations of logo design. Trace is the owner of Tactical Magic, a creative firm specializing in brand identity, and has received too many accolades and awards to count — many for his thoughtful and precise logos.
Non-designers, get first-hand insight into the creative process and strategic thinking that makes a great logo.
Seasoned designers and art directors, take this chance to compare your process and philosophy to a fellow veteran's.