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Discovering the Real Power of Gen Y July 23rd, 2010
There are fundamental experiences we share as a collective generation – experiences that shape what our values are, how we prefer to communicate, what we buy, and what factors influence those buying decisions most.
Understanding these differences is at the heart of generational ...(more)
Sales Call Success Is All In The Prep July 6th, 2010
I’m often asked about the qualities that separate the good from the great in sales. At the top of my list are a drive for success, rapport-building, discipline and fearlessly asking for the business.
An overlooked quality is the willingness to invest in call prep – the ...(more)
An inspired pitch June 22nd, 2010
One percent. That’s about the number of elevator pitches that are unique and inspired. Fortunately, though, it’s relatively easy to course correct a bad elevator pitch – delivering one that attracts prospects versus sedating them.
An elevator pitch is a concise, ...(more)
RedRover Emerges From Incubator June 22nd, 2010
About six months ago the team at RedRover noticed quarters were getting a little cramped. The sales and marketing company is one of about 26 percolating in the business incubator EmergeMemphis.
And although RedRover hadn’t yet been there the three to five years typical for ...(more)
A Brand Experience That Engages June 15th, 2010
Let’s face it – consumers are simply bombarded with marketing clutter everywhere they turn. Standing out from the pack takes ingenuity, which is at the heart of guerrilla marketing.
Experiential marketing, a form of guerrilla marketing seeing a resurgence of late, allows ...(more)